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    1. INTRODUCTION Altar Healthcare (P) Ltd. A pharmaceutical company , came into existence when a group of committed , dedicated & experienced professionals with background of marketing/ sales and manufacturing from top Pharma national & multinational companies, joined hands together with motto of care & concern for healthy & longer life as their guiding principle. Quality, availability within the affordable reach of the patient & complete customer satisfaction are just a few mentions worthy factors that contributed immensely to our growth. We have in our portfolio, a range of products, either different in formulations or having advance technology e.g. Rapid Release (RR) technology or having certain U.S Ps. (Unique selling propositions) which keeps our brand above the mushrooms of many “ME Toes” in the market. 2. QUALITY PRODUCTION UNDER GMP NORM The medicines are produced in our most sophisticated state- of- the-art, fully automatic manufacturing plants complying with latest GMP standards & specifications in quality production & packaging at 100% excise and 75% CST exempted zone at Roorkee (UTA) 3. CUSTOMER SATISFACTION The company enjoys the distinction of meeting 99% execution rate of the orders received due to effective material management, proper production planning and quick communication, both in house and with the customers. And all this could be possible due to customer oriented R & D system adopted by the company. The company have applied for ISO- 9001-2000 quality specification and the process is on. 4. HRD A strong team of experience people led by highly professional team of managers having grassroots in depth experience in sales /marketing, manufacturing and quality assurance from top multinational pharmaceuticals companies with complete motivation to achieve the set goals of company are engaged on all the fronts. Personnel are trained at all levels using in house training programs. They are encouraged for accountability in their respective job assignment. All the staff is kept in high moral to make the company a vibrant organization. 5. NEW MILESTONES The companies have always been anxious to set new target on the fronts of product development, new technologies, higher productivity and advanced quality audit with investment plans to cover every nook and corner of the healthcare sector. We are well geared up to face fresh challenges in future arising out of new government policies. Company’s new manufacturing plant has been successfully installed at Roorkee (UTA) an excise free zone to ensure highly cost competitive and full of quality products. The company strives for quality excellence in the interest of patient care and for a healthy world, compling to our motto, which reads- Caring for healthy and longer life 6. SOMETHING DIFFERENT Since the Director’s of the company have vast experience in marketing in top Pharma MNC’s therefore their valuable experience would be passed on to Franchisees to ensure a productive & progressive network for mutual befittings. Beside quality in products, services and complete customer satisfaction, we also offer value added: • Promotional inputs eg. Visual Aid/Detailing folder, MR bag, Phy. Samples, Gifts, Literatures, Brand Reminder cards, Various Product Stickers, Posters and.Specially designed launch letters to Doctors. • Result Oriented Marketing Strategies & Marketing consultancy • Class Room Training at Karnal /Roorkee or at your destination through a team of professional trainers. • Product launch Meeting /Doctors Meeting organization with projection Slides and colour OHP Sheets. • Periodical Development Programs for our New Franchisee in order to keep them updated with our Brands USP’s (Unique Selling Propositions) Above all since we interest to create a Productive Franchise Network, we will provide you both materialistic & moral support which we believe would be in mutual interest of both the parties.